2023 Marketing Trend Predictions
Just like side parts and skinny jeans, marketing trends come and go – and it’s important for businesses to always have an eye on what’s coming next, particularly at the start of a new year! We’ve compiled our top marketing trend predictions to be mindful of as you build your 2023 marketing strategy.
AUTHENTIC VIDEO CONTENT
Short form video is here to stay! But in 2023, there will be an increased emphasis on authenticity. Consumers are more interested in seeing a brand’s personality than watching a perfectly polished video. Brand vulnerability and transparency will help build trust with your audience – so don’t be afraid to take a more casual approach to your content! If you’re unsure of where to start, try incorporating some behind-the-scenes shots, embrace an honest dialogue, and openly address customer feedback and concerns. And remember, it’s okay to mess up every now and then. In fact, it’s encouraged!
PIVOT IN SEARCH ENGINE OPTIMIZATION
We already saw this catching on in the later half of 2022, but search engine optimization (SEO) strategies are stretching beyond Google. Historically, Google has dominated as the search engine of choice – but studies show that Gen-Z favors TikTok to search for information. As more search engines become relevant among consumers, companies will need to pivot their SEO strategy to account for the additional algorithms. Just be sure you don’t lose sight of your brand message as you account for the new search engines.
INCREASED IMPORTANCE IN MOBILE OPTIMIZATION
With a continued increase in everyone’s mobile screen time, mobile optimization is more important than ever. As next-generation consumers continue to grow in buying power, businesses must account for the mobile-first, fast-paced audience. More than half of annual online web traffic can be attributed to mobile devices, which means the mobile-optimized digital experience is absolutely essential in 2023. Take the time to properly QA test across devices to make sure your mobile users are having a positive experience while interacting with your brand.
USER-GENERATED CONTENT
User-generated content has become the new “word of mouth,” since it offers an unbiased opinion on brands from fellow consumers. In fact, consumers are 2.4x more likely to trust user-generated content than content created by brands. By incorporating user-generated content into your 2023 marketing plan, you’ll be able to increase your brand’s authenticity and build trust with your audience in a way you couldn’t before.
EMPHASIS ON SOCIAL RESPONSIBILITY
Social responsibility, ethics, and transparency are important to the modern consumer. According to a study conducted by Forrester, over half of U.S. consumers factor values into their purchasing choices – with 66% of consumers willing to pay more for goods offered by brands that demonstrate social commitment. Decide which causes matter to your brand and make your stance known. Your audience will appreciate the transparency and commitment!
These are just a handful of the marketing trends we’ll see in 2023, but incorporating even a few will help your brand stay competitive in the ever-changing world of consumer behaviors. If you’re looking for help in building a robust marketing strategy this year, reach out to Purdy Marketing Co. by emailing [email protected] or visit our website for more information on our marketing services.
