3 Easy Tips to Improve Searchability

When people are looking for information, products, or services, the internet is almost always the first place they turn to. If your brand is easily searchable, it’s more likely to be discovered by potential customers who are actively seeking what you offer. Improving your brand’s searchability will increase your exposure, build credibility, and drive engagement. 

Here are three easy tips to enhance brand searchability:

Set Your Website Up for Success with Search Engine Optimization (SEO):

• Start by finding out what words and phrases your potential customers are using to search for businesses like yours. Tools like Google Keyword Planner and SEMRush can help with your research. The trick is to strike the perfect balance between frequently searched and relevant to your product or service. 
• Sprinkle those keywords throughout your website, including in your titles, meta descriptions, and content. But remember, don’t overdo it – repeat copy or overuse of specific keywords can actually hurt your ranking. 
• Make sure your website is easy to navigate, quick to load, and responsive across all devices. This will help you rank higher on search engines, and appear higher on search engine results pages (SERPs).

Consistent Branding Across Platforms:

• Stay consistent with your brand elements (logo, colors, typography, messaging, etc.) across digital platforms. It’s easier for people to recognize and remember your brand that way.
• Claim and optimize your Google My Business listing to improve local search visibility – and make sure the info listed is correct (name, address, hours, etc.)!
• Ask happy customers to leave a review! Whether it’s on Google, Yelp, or social, positive reviews will help improve your credibility and search ranking.

Create (and Share!) High-Quality, Relevant Content:

• Build a content strategy that focuses on creating valuable, informative, and engaging content that addresses the needs and interests of your target audience. Think about the questions your customers have or the problems they’re trying to solve. Then, create content that helps address it!
• Regularly post blog posts, articles, videos, infographics, and other types of content to showcase your expertise, solve common problems, and provide insights into your industry.
• Share your expertise in a way that’s easy to understand and fun to engage with – because the more your content is engaged with, the more valuable you’re ranked among search engines.
• Get more mileage out of your content by repurposing it on various platforms (web, social, newsletter, etc.).
  

By following these simple steps, you’ll be well on your way to improving your brand’s searchability – and with that, increase its chances of being seen by the right audience.