Simple Tips for Increased Engagement

When it comes to your business’s social media, strive for quality over quantity. Audience engagement is one of the best ways to measure your success on social media – Is your audience liking, commenting on, and sharing your content? Keeping your followers engaged is a great way to maintain a loyal customer base, while encouraging ‘the algorithm’ to put you in front of new audiences. You don’t just want to grow your follower count – you also want your metrics to validate the quality of your followers.

Here are three easy ways to improve your social media engagement, and attract the right followers:

CREATE + SHARE VALUABLE CONTENT:

The best way to boost engagement is by putting out content that is helpful to your audience. Do your posts address your customers’ pain points? Are you sharing relevant information that they’ll find valuable? Rather than simply promoting your business or service, be sure to weave in more high-level, industry-focused content. Keep an eye on how certain types of posts perform so you can tweak as needed for optimal engagement.

RESPOND TO ALL COMMENTS:

People are much more likely to interact with a brand’s content when it feels like there’s a person on the other end.! It may seem obvious, but if you want to build an engaged audience, you need to acknowledge your followers. By responding to comments and shares, you’re able to connect with your audience on a deeper level, and also show your brand’s personality in your replies.

ENGAGE WITH CURRENT TRENDS + TOPICS:

Having a tough time coming up with fresh content? Join an existing conversation and engage with content on other accounts’ feeds. Follow relevant accounts and interact with their posts regularly. This will help increase your visibility and allow you to interact with an entirely new group of people who may be interested in what you offer!

Engagement with your account helps Instagram determine where your content will appear in your followers’ feeds. If your followers are consistently liking, commenting on and sharing your posts/reels/stories, the app’s algorithm sees it as a sign that they want to see more – and prioritize your content within your followers’ feeds. There are countless ways to improve your account’s engagement, but the above tips are a great place to start. So apply them to your social media practice and watch your engagement grow!

For more tips on how to improve your overall marketing strategy, follow Purdy Marketing Co. on LinkedIn and Instagram, or feel free to reach out to us directly!