3 easy ways to elevate your event
Run-of-the-mill events are a dime a dozen. From launch parties and corporate meetings, to weddings and garden parties, we’ve all fallen victim to a dull event that ends up feeling more like an obligation than a celebration. Hard pass!
If you’re in the process of planning an upcoming event, there are a few easy ways to “wow” your guests and elevate the experience – no matter the occasion. Here are our top 3 tips to help your next event stand out.
BRAND YOUR EVENT
In order to curate a unique experience for your guests, it’s essential to develop branding for the event before fully diving into logistics. For organizations, the event should reflect the company’s brand, while still incorporating its own nuance. Similarly, individuals should develop an event brand that’s reflective of their personality and the occasion.
Event branding can include everything from an event logo, color palette, and general aesthetic – to language, messaging, and mood. To achieve a successfully branded event, all of these elements must come together in a cohesive way and be strategically weaved into the experience. Keep in mind that the pre- and post-event materials should also be aligned with the decided-upon branding, so be sure to integrate these elements from start to finish!
BE AUTHENTIC
Regardless of whether you’re hosting a personal or professional event, don’t go too wild to the point where you lose sight of your authenticity. Guests know a forced motif when they see one! So stick to what makes you (or your business) fundamentally YOU. If you’re a bride that leans more traditional, there’s no need to push yourself so far outside of your comfort zone that your special day no longer feels like “you.” Likewise, if you’re a startup tech company that’s on the cutting-edge, don’t play it safe with outdated event elements.
Your event should enhance and accentuate your brand attributes, not overshadow them! There are plenty of ways to keep it exciting without losing sight of the big picture, so be sure to develop an event brand that’s authentic to you and the rest of the event elements will fall into place.
CREATE A ‘MEMORABLE MOMENT’
If done correctly, an event should be a memorable moment in itself. However, adding a unique component to the experience is a great way to engage guests and have them thinking of your event long after they leave!
Whatever memorable experience you choose to incorporate into your event, be sure that it fits the overall vision. Looking for menu inspiration at your restaurant and bar opening? Invite attendees to submit their own signature cocktail for consideration! Want to give your bridal shower guests a glimpse into what’s to come on the “big day?” Invite your florist to curate a “build your own bouquet” table, where guests can bring fresh flowers home after the event.
For more corporate events, interactive experiences with standout swag will help keep your brand stand out from competitors. No matter what you choose, creating a memorable moment for your guests to enjoy will ensure your event is one to remember!
There are countless ways to make your event stand out, but these three simple tips are a good place to start! And if you need help in bringing your vision to life – Purdy Marketing Co. is always here to help! Just drop us a note and we’ll get back to you.
