Purdy Marketing Co. creative blueprint

CREATIVE BLUEPRINT: WHAT IT IS AND WHY YOU NEED ONE

When you’re building your dream home, it can be tempting to just dive right into the details – the light fixtures, the wall color, the furniture, the appliances, etc. We get it! But as fun as all those decisions are, you need to first decide on the basics – the layout of the foundation, the framing of the rooms, the wiring, the overall flow of the house. Otherwise, it’s easy to lose sight of the big picture and you can end up with a house that feels disjointed, and not in line with your original vision.

That’s where the blueprint comes in. The blueprint of a home clearly outlines all the basics, allowing you to explore your creativity within well-defined boundaries – and the same is true with a brand!

There are plenty of fun and creative ways to express your brand’s voice – from blog posts to graphics, and everything in between. But in order to maintain a cohesive, well-defined message, it’s important to lay a solid foundation and framework to operate within. Otherwise, the brand’s voice and style can quickly get muddled, reducing its overall impact on your audience.

Because of this, it’s always helpful to start any branding project with what we call a “Creative Blueprint.” Through the process, we develop:

• Brand attributes
• Color palette
• Typography
• Supporting graphics / imagery

This practice not only helps you define the core elements of your brand’s voice and message, it creates a roadmap to follow as your brand continues to grow and develop. Contact us to learn more about how Purdy Marketing Co. can help you optimize your brand with our tried and true Creative Blueprint process!