Kalutasan Staffing Solutions

Overview

Kalutasan came to Purdy Marketing Co. with a “superhero” concept for their new staffing business. They wanted a company logo, as well as a full brand identity that captured their vision in a tasteful, professional way – without getting too caught up in the stereotypical superhero motif. Kalutasan also wanted to build out a clean and professional website that would speak to both clients and candidates, and allowed flexibility for future growth.

Solution

Purdy Marketing Co. worked with Kalutasan to strike the perfect balance between a modern and vintage superhero aesthetic by bringing in cooler tones, dimensionality, and a modern serif type treatment.

The logo features a search light with people at its center – a nod to the “Bat-Signal,” as well as the client’s ability to provide superhero staffing solutions and find the perfect candidate for the job.

The spotlight treatment is also used sparingly throughout Kalutasan’s website to help emphasize certain elements. In order to maintain a level of modernity and sophistication, we opted for photography instead of comic-like illustrations. However, we added line drawn overlays and transparencies that helped the visuals remain cohesive with the “superhero solutions” concept. The website also applies different micro interactions throughout to help keep users engaged while scrolling.

Results

With Purdy Marketing Co.’s help, Kalutasan was able to successfully launch their brand and begin building their client and candidate portfolio. Within a few short months and without any paid marketing, the team successfully secured multiple MSPs, and placed numerous candidates.