Steele Orchid

Overview

Steele Orchid approached Purdy Marketing Co. with an existing logo, but no clear sense of brand identity. They had an outdated website they weren’t proud of, and a social media grid that lacked cohesion and variety. Steele Orchid’s founder and Chief Floral Designer, Sherrerd Steele, asked PMC to build out a brand identity, create a cohesive and recognizable aesthetic on Instagram, and design / develop a new WordPress website she could confidently drive traffic to.

Solution

Purdy Marketing Co. developed an expanded brand identity that captured Steele Orchid’s vibrant, fun, and one-of-a-kind personality, along with Sherrerd’s zest for creative floral design. We also created an asset library, archive, and tracking system to provide full visibility into photos and videos available. The asset library allowed us to more efficiently map out a monthly grid aesthetic for Steele Orchid to post on their social media accounts, and create stories and reels that would increase their organic followers and boost engagement.

Results

With Purdy Marketing Co.’s help, Steele Orchid now has a clear brand identity that more accurately reflects its personality, and a website they’re proud to promote. Our social media strategy and support also helped Steele Orchid increase its followers by 280%, and improve engagement by 300%.