Pirates Point Resort

Overview

Pirates Point Resort contacted Purdy Marketing Co. to help establish an online presence that would appeal to a younger demographic. The resort didn’t have the bandwidth to maintain a consistent and cohesive social media presence, and their existing website didn’t fully capture what made Pirates Point Resort such a special destination for scuba divers and vacationers alike.

Solution

The existing social media presence was inconsistent and had an indistinct, cluttered aesthetic. Using a mix of professional and guest photography, we curated a feed that better reflected the resort’s relaxed, tropical, oasis-like charm.

Once the new brand aesthetic was established, we updated the resort’s website to be in line with the newer, cleaner, more modern direction. We reformatted the pages, added new imagery, and streamlined the information to improve the UX and facilitate bookings. We also conducted a full SEO sweep to improve search rankings.

Results

• Social Media: 325% increase in organic social media following
• Web Traffic: 250% increase in traffic to resort booking website
• Refined Target Audience: Increased engagement among their targeted demographic of 30-40 year olds.