Spry Therapeutics

Overview

Spry Therapeutics launched in 2016 with a proprietary technology for patient positioning, but the company lacked any kind of brand identity. The company reached out to Purdy Marketing Co. to establish a unique, recognizable brand that conveyed Spry’s ability to introduce cutting-edge technology into the healthcare space. The company also needed help in developing a streamlined roll-out strategy for additional technologies and product launches in their pipeline.

Solution

Considering Spry’s strong focus on disruptive technology, PMC developed a modern and sleek brand suite that underscored the company’s proactive stance in staying ahead of the industry curve. Anticipating the integration of new technologies down the line, we established a scalable brand strategy, centered around setting “a new standard for [insert new area of focus].” This approach helped Spry highlight its technology and clinical outcomes during each product roll-out, maintaining a clear and cohesive brand family.

Results

• Revenue Growth: Over 62% growth in revenue year over year
• Product Launches: Successfully launched 11 product lines using multiple patents
• Brand Recognition: Became a nationally recognized brand among top hospitals, healthcare systems, and distributors
• Co-Branding: Facilitated a co-branding partnership with one of the top NICU brands in the US, expanding reach + driving revenue